Agentic IntentPlatform · 05
SEO
Assistants are new. Search is not, and it is still where most of your people come from.
Enterprise SEO rarely fails on strategy. It fails on entropy: a canonical lost in a template change, a title duplicated across nine hundred filtered pages, structured data that stopped validating eight months ago and nobody noticed because nothing visibly broke.
We fix what is wrong, then make it impossible to quietly regress: the same checks run on every build, and a failure blocks the deploy rather than surfacing in next quarter’s audit.
What is in it · 17 deliverables
Everything this layer covers.
01Technical foundation
- Every page in the sitemap, and every page reachable by a link from somewhere on the site
- Canonicals correct on paginated, filtered, sorted and parameterised URLs, where large sites leak most
- Index coverage reconciled against what you actually want indexed, template by template
- Redirect chains collapsed; loops and soft-404s found and listed
- Faceted navigation and internal search given an explicit, deliberate policy
- hreflang checked and reciprocated where you run more than one market
02Content and intent
- What each page is actually about, measured from its own text, against what its title and H1 claim
- Disagreements between the two reported, the commonest quiet ranking problem on enterprise sites
- Thin, duplicate and cannibalising pages listed with a recommendation, never deleted behind your back
- Internal linking mapped: orphans found, click depth measured, hub pages identified
- Titles and descriptions written to the length that actually renders, per template
03Structured data
- JSON-LD across the whole site: Organization, Product, Article, FAQ, BreadcrumbList, LocalBusiness as each page warrants
- Validated on every build; invalid markup blocks the deploy
- Price, availability and review markup kept current with the source of truth rather than hard-coded
04Keeping it
- A gate that fails the build on a lost canonical, a duplicate title or broken structured data
- Monthly coverage, impressions and position by template, not just sitewide
- Every number published with its method, so your team can reproduce it without us
Scope is written into the proposal in your words before anything starts. Anything outside it is quoted in writing first. See the engagement model.
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