Platform · 04
Channel Management
Channels get counted, priced and governed. Nobody is doing that for assistants yet.
When an assistant sends someone to you, that is media. It behaves like an affiliate network did in 2005: real volume, no measurement, no terms, and no idea what it is worth. The first question a CFO asks about a new channel is what it produced, and today nobody can answer it.
We build the plumbing that answers it. The link the assistant hands back is yours and carries its origin, it survives into the order, and for businesses with counters it survives into the store. Once it is counted it can be governed.
What is in it · 12 deliverables
Everything this layer covers.
01Knowing it happened
- The link an assistant hands back is yours, and carries where it came from
- That origin survives the session, the cart and the order record
- A carried reference for the in-store leg, because research-online-buy-in-store is most of the money in some categories
- One report: what the channel produced, by assistant, by store, by month
02Deciding what it is worth
- Offers decided on your server at the moment the person arrives, never handed to the agent to spend
- Rules you set: basket size, margin on those items, slow stock, new customer or returning
- Single-use, per-plan codes rather than four fixed ones that end up on a deals forum
- Non-price options where they cost you less and are worth more: delivery, holds, extended returns
03Governing it
- Which assistants see the catalog, how much of it, and how often
- What an agent may do without a human: propose, yes; purchase, only with the buyer in the loop
- Rate limits and spend ceilings per agent
- An audit trail of every agent request, kept
Scope is written into the proposal in your words before anything starts. Anything outside it is quoted in writing first. See the engagement model.
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