Agentic IntentPlatform · 02
Agent Readiness
When somebody asks an assistant about your category, the answer gets built from whatever it can read. Usually that is not you.
An assistant answering a question does not visit your home page and admire it. It looks for a short list of things: a file at a known address that says who you are and what you sell, a catalog it can parse, structured data that validates, and pages that return content rather than a loading spinner.
Almost nobody publishes these. We checked the five hundred largest public companies in America and 297 publish nothing at all. Being unreadable is not neutral. The question still gets answered, from a reseller, a review site or a competitor.
What is in it · 13 deliverables
Everything this layer covers.
01What assistants look for
- An llms.txt written for your business: what you sell, who for, what you do not do
- A machine-readable index of the pages that matter, not a dump of the sitemap
- A catalog or service feed an assistant can parse without rendering JavaScript
- Well-known files where the emerging standards put them, serving real content rather than your 404 page
02Being quotable
- Structured data across the whole site, validated on every build, not just the home page
- Facts stated in your own words on your own pages, so an assistant has something to cite
- Prices, availability and terms published where they can be read and dated
- A link an assistant can hand back that opens something useful rather than a home page
03Crawl policy, deliberately
- robots.txt reviewed assistant by assistant: who you let in, who you do not, and why
- The difference between blocking training and blocking retrieval, made explicit, because most teams block both by accident
- Rate and scope controls so a well-behaved agent gets what it needs and nothing else
04Checking it works
- We ask the major assistants about you and record what comes back, before and after
- Monthly: what changed, what moved, and what is still being quoted from somewhere else
Scope is written into the proposal in your words before anything starts. Anything outside it is quoted in writing first. See the engagement model.
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