Agentic IntentPlatform · 06
AEO
Being quoted by the assistant, not just ranked by the search engine.
Search sends a person to a page. An answer engine reads the page and speaks on your behalf, and the person may never arrive at all. The work is different: less about ranking, more about being legible, quotable and current enough that a model cites you instead of a reseller.
There is no console for this yet, so measurement is the hard part. We ask the major assistants about you on a schedule and record what they actually say, before the work and after it.
What is in it · 15 deliverables
Everything this layer covers.
01Being readable
- An llms.txt written for your business: what you sell, who for, where, and what you do not do
- A machine-readable index of what matters, not a dump of the sitemap
- Content served in the HTML rather than assembled by JavaScript an assistant will not run
- Well-known files serving real content, not a 404 page returned with a 200 status, which is the commonest failure we find
02Being quotable
- Your own facts, claims, specifications and comparisons stated plainly on your own pages
- Entity consistency: the same name, description and identifiers everywhere, so a model does not split you in two
- Prices, terms and availability published where they can be read, and dated
- A citation an assistant can follow that opens something useful, not a home page
03Crawl policy, on purpose
- robots.txt reviewed assistant by assistant: who you let in, who you do not, and why
- The difference between blocking training and blocking retrieval made explicit; most teams block both by accident and vanish from answers
- Scope and rate controls so a well-behaved agent gets what it needs and nothing more
04Measuring it
- We ask ChatGPT, Claude, Gemini and Perplexity about you on a schedule and record what comes back
- Share of answer tracked against the competitors you name
- What changed, what moved, and what is still being quoted from a reseller or a forum thread
- A baseline taken before any work starts, so the change is attributable
Scope is written into the proposal in your words before anything starts. Anything outside it is quoted in writing first. See the engagement model.
Want this one looked at on your site?
Send the address. The first reply has findings in it, not a calendar link.